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Media Kit · Nov 8, 2026

คิดมาดี KIDMADEE

A library of the thinking behind everything designed

Design with a Reason.

Who we are

KIDMADEE tells the stories behind design. Not just whether a product is good or bad, but “how did they think about it”, through structure, materials, problem solving and design decisions.

A product designer with more than 10 years of design experience, working in experience design and product development, who started KIDMADEE to share design, innovation and systems thinking in a way anyone can understand.

Every story in 3 beats

1Contextual Pain · It starts with a problem people really face, where every innovation begins.
2Design Solution · A close look at materials, structure and function: the reasons behind what you see.
3Experience Value · The difference it makes to how it feels and works, the thing that sets it apart.

Across all platforms

Followers: 72.6K+
Views: 24.1M+
Likes: 597K+
Shares: 60.1K+

Platform	Followers	Views	Likes	Shares
YouTube	45K	11.8M	114K	–
Facebook	18.8K	9M	213K	35.9K
TikTok	6.1K	2.3M	162K	8.9K
Instagram	2.4K	875K	105K	15.2K
Lemon8	234	160K	1.4K	–

Real lifetime numbers, rounded down · Auto-updated Nov 9, 2026, 2:34 AM · TikTok: as of Nov 3, 2026 · Lemon8: as of Nov 6, 2026 · likes include saves

What we choose to tell

Design with a ReasonThere is a reason behind the shape, function or detail. It was not designed for looks alone.
Solve Real ProblemsIt solves a real problem in a simple, clever way that makes life easier.
Award-Winning DesignRecognised by international design awards such as Red Dot or the iF Design Award.
Story Worth TellingThe thinking or innovation is interesting enough to show why it was designed this way.

What the KIDMADEE audience responds to

Familiar things, questions nobody askedThe content that travels furthest starts with something people already know: global brand logos, national flags, the lottery or the iPhone, then asks “why”. It works for big brands and affordable everyday products alike.
Design that rides a trend goes especially farWhen a design story connects to a trend or pop culture, such as BTS, the song by Add Carabao, the 2026 World Cup or a new iPhone, views climb into the hundreds of thousands and close to a million.
Products that solve real problems make people want moreProducts like a toilet brush, the Keychron mouse or an ant-proof pet bowl do well on several platforms, showing that presenting a product through “the reasons behind its design” instead of a spec list really works with this audience.
Not tied to one categoryLogos, products, technology, flags and music all reach the top. What they share is the storytelling that uncovers the reasoning behind them, not the product type, so it extends to a wide range of brands.