A library of the thinking behind everything designed
เครื่องชงกาแฟสายฟิสิกส์ Mokapot
We don’t review everything “good”. We tell what was “well thought out”.
Each series is sorted by total views
Thoughtful Things
Smart design that solves real problems
- 13
- videos
- Total views YouTube + Facebook + Instagram + TikTok + Lemon8
- 910K
Design Origins
Seen it forever, never knew it was designed
- 19
- videos
- Total views YouTube + Facebook + Instagram + TikTok + Lemon8
- 1.6M
Logo Origins
Every line and colour tells who the brand is
- 13
- videos
- Total views YouTube + Facebook + Instagram + TikTok + Lemon8
- 1.6M
Flag Origins
Symbols on a flag that tell a nation's story
- 3
- videos
- Total views YouTube + Facebook + Instagram + TikTok + Lemon8
- 414K
In-depth articles
Why it’s well thought out
The 6 latest, newest first
- Articles
- 47
- Total views Facebook + Instagram + TikTok + Lemon8
- 5.5M
1.6K views
3.5K views
533K views
2K views
153K views
2.1K viewsViews from Facebook, updated every hour
For brands and agencies
The numbers, the audience and how KIDMADEE thinks
Real data from every platform: who follows us, what content gets attention and how we tell design stories.
Download the Media Kit (PDF)KIDMADEE in numbers
People who want to know “how they thought about it”, with us
The KIDMADEE pulse
On average, every single minute someone is watching KIDMADEE content, all year 2026, across every platform.
- ~1.3K
- per hour
- ~32.4K
- per day
- ~972K
- per month
Average of views on content posted since Jan 1, 2026, all platforms · counted as views, updated hourlyYouTube + Facebook + Instagram + TikTok + Lemon8
- Total followers
- 72.6K+
- YouTube + Facebook + Instagram + TikTok + Lemon8
- Total views
- 24.1M+
- YouTube + Facebook + Instagram + TikTok + Lemon8
- Total likes
- 597K+
- YouTube + Facebook + Instagram + TikTok + Lemon8
- Total shares
- 60.1K+
- Facebook + Instagram + TikTok
- YouTubeFollowers 45KViews 11.8MLikes 114KShares –
- FacebookFollowers 18.8KViews 9MLikes 213KShares 35.9K
- TikTokFollowers 6.1KViews 2.3MLikes 162KShares 8.9K
- InstagramFollowers 2.4KViews 875KLikes 105KShares 15.2K
- Lemon8Followers 234Views 160KLikes 1.4KShares –
Green marks the top 2 platforms for each number · platforms sorted by followers
- YouTube: Updated Nov 9, 2026, 2:21 AM
- Facebook: Updated Nov 9, 2026, 2:21 AM
- TikTok: as of Nov 3, 2026
- Instagram: Updated Nov 9, 2026, 2:21 AM
- Lemon8: as of Nov 6, 2026 · likes include saves
- YouTubeFollow
- Followers
- 45K
- Views
- 11.8M
- Likes
- 114K
Updated Nov 9, 2026, 2:21 AM
- FacebookFollow
- Followers
- 18.8K
- Views
- 9M
- Likes
- 213K
- Shares
- 35.9K
Updated Nov 9, 2026, 2:21 AM
- TikTokFollow
- Followers
- 6.1K
- Views
- 2.3M
- Likes
- 162K
- Shares
- 8.9K
as of Nov 3, 2026
- InstagramFollow
- Followers
- 2.4K
- Views
- 875K
- Likes
- 105K
- Shares
- 15.2K
Updated Nov 9, 2026, 2:21 AM
- Lemon8Follow
- Followers
- 234
- Views
- 160K
- Likes
- 1.4K
as of Nov 6, 2026 · likes include saves
Green marks the top 2 platforms for each number · platforms sorted by followers
Popular content
What the KIDMADEE audience pays attention to
Analysed from KIDMADEE content on every platform, Nov 6, 2026
- 1Familiar things, questions nobody askedThe content that travels furthest starts with something people already know: global brand logos, national flags, the lottery or the iPhone, then asks “why”. It works for big brands and affordable everyday products alike.
- 2Design that rides a trend goes especially farWhen a design story connects to a trend or pop culture, such as BTS, the song by Add Carabao, the 2026 World Cup or a new iPhone, views climb into the hundreds of thousands and close to a million.
- 3Products that solve real problems make people want moreProducts like a toilet brush, the Keychron mouse or an ant-proof pet bowl do well on several platforms, showing that presenting a product through “the reasons behind its design” instead of a spec list really works with this audience.
- 4Not tied to one categoryLogos, products, technology, flags and music all reach the top. What they share is the storytelling that uncovers the reasoning behind them, not the product type, so it extends to a wide range of brands.
Top 3 most viewed on each platform
Sorted by views on that platform, KIDMADEE content only
Facebook· Videos
Facebook videos get the most consistent views of any platform, with 5 clips passing 100K. Logos and symbols tied to feelings and culture stand out, such as Thai Airways making people “miss home”, Manchester United and the flag of Iran.
- ถอดรหัสลับ 22 ครั้ง บน “ธงชาติอิหร่าน”
1226K9.5K - แปรงขัดห้องน้ำราคาเกือบ 500 บาท ที่ชนะรางวัลออกแบบระดับโลก
2196K1.3K - โลโก้รูปดอกไม้ที่ทำให้ทุกคน “คิดถึงบ้าน”
3180K3.8K - “ชนะอย่างมีสไตล์“ เบื้องหลังโลโก้ปีศาจแดงที่ทั่วโลกรัก (และกลัว) - Logo Manchester United
4162K5.7K - ความลับของตัว T ที่ไม่ใช่ ”จมูกแมว“ โลโก้ TESLA
5103K1.5K
TikTok
The platform with the strongest viral reach: one Zippo clip alone hit 716K views, and 4 more passed 100K (BTS, the folding mouse, the flat water bottle and Dyson), despite fewer followers than YouTube and Facebook. Content reaches far beyond existing followers, especially products that spark instant curiosity.
- ทำไมไฟแช็คต้องมี 16 รู? | ZIPPO
1716K - “จองกุก” ออกแบบโลโก้นี้? - BTS Logo
2208K - เมาส์พับได้ ที่พกพาง่ายที่สุดในโลก
3118K - ทำไมขวดน้ำต้องกลม? ในเมื่อของแทบทุกอย่างในกระเป๋าเรา “แบน” หมดแล้ว
4116K - “ทำไมเครื่องดูดฝุ่น ต้องใส่ถุง(มีถุง)??“
5114K
Reels get about 6 times the views of photo posts, with high engagement: the BTS logo clip was saved 2.8K times and the iPhone colour post shared 4.3K times. IG viewers save and pass things on, a good fit for content that is beautiful and informative.
- “จองกุก” ออกแบบโลโก้นี้? - BTS Logo1270K54.6K
- “ชนะอย่างมีสไตล์“ เบื้องหลังโลโก้ปีศาจแดงที่ทั่วโลกรัก (และกลัว) - Logo Manchester United
275.5K12.2K - คลิกแค่ครั้งเดียว ต้องย้ายทั้งมือ? เมาส์ที่ยอมย้ายที่ เพื่อให้มืออยู่ที่เดิม Keychron Nape Pro
362.8K4.4K - ทำไมขวดน้ำต้องกลม? ในเมื่อของแทบทุกอย่างในกระเป๋าเรา “แบน” หมดแล้ว458.2K5.3K
- โล้โก้รูปดอกไม้ที่ทำให้ทุกคน “คิดถึงบ้าน”
542.5K2.7K
YouTube
The channel's largest following. Gadgets that solve real work problems stand out: the Keychron mouse clip reached more than 70 times the median views of a KIDMADEE clip on YouTube, showing that product clips that answer working people's needs can be pushed into virality.
- เมาส์ที่ยอมย้ายตัวเองมาอยู่ใต้สเปซบาร์! Keychron Nape Pro
1147K3.4K - ทำไมธงอเมริกาไม่เคยเก่า? การออกแบบที่ ยิ่งเปลี่ยนยิ่งแข็งแกร่ง - ธงชาติสหรัฐอเมริกา
218.4K767 - ใครเป็นคนออกแบบ ดินสอ!
37.5K35 - เมาส์พับได้ ที่พกง่ายที่สุดในโลก
45.1K48 - Rubik ออกแบบให้คนหมุน หรือหัวหมุนกันแน่
54.6K113
Lemon8
A newer platform with few followers so far, yet posts reach tens of thousands of new people. Fashion and pop-culture picture articles stand out: LISA’s “SaWaDiKa” MV outfits, the Don Koi hat and the Louis Vuitton logo take the top 3. Lemon8 viewers like beautiful content that explains the story in a single post.
- ทำไมชุดใน MV “SaWaDiKa” ของ LISA คิดมาดี
126.2K - "ทำไม “หมวกดอนกอยผูกหาง” ถึงคิดมาดี?
217.2K - โลโก้ที่เริ่มจากการ “กันก๊อป”
312.2K - ทำไมสี iPhone 17 Pro Max,18 Pro Max, Duo คิดมาดี (หรือผมคิดไปเอง)?411K
- ผมฟังเพลงนี้วนไปวนมาน่าจะเกิน 100 รอบแล้วครับ จนเริ่มสังเกตเห็นรายละเอียดเล็ก ๆ หลายอย่างที่รู้สึกว่ามัน(อาจ)เชื่อมโยงกันมากกว่าที่คิด
59.2K
Facebook· Articles
A special strength of the channel: “ทำไม…คิดมาดี” (Why it’s well thought out) articles get a median of about 32K views each, 4 passed 500K, and many were shared hundreds of times. Ideal for brands that want people to understand deeply and pass it on.
- ผมฟังเพลงนี้วนไปวนมาน่าจะเกิน 100 รอบแล้วครับ จนเริ่มสังเกตเห็นรายละเอียดเล็ก ๆ หลายอย่างที่รู้สึกว่ามัน(อาจ)เชื่อมโยงกันมากกว่าที่คิด1891K8.7K
- ทำไม “ลอตเตอรี่” คิดมาดี?2531K1.4K
- "ทำไม “หมวกดอนกอยผูกหาง” ถึงคิดมาดี?3526K8K
- ทำไม iPhone Duo คิดมาดี
4508K3.1K - ทำไม KBTG Techtopia 2026 คิดมาดี?
5365K1.2K
About KIDMADEE
We don’t review everything “good”. We tell the stories of things that were “well thought out”.
KIDMADEE tells the stories behind design. Not just whether a product is good or bad, but “how did they think about it”, through structure, materials, problem solving and design decisions, so people choose things for “reasons” rather than “hype”.
“A thing worth telling doesn’t have to be the most expensive, the newest or the most famous. It just needs something that was…well thought out”Follow
Every story in 3 beats
- 1Contextual PainIt starts with a problem people really face, where every innovation begins.
- 2Design SolutionA close look at materials, structure and function: the reasons behind what you see.
- 3Experience ValueThe difference it makes to how it feels and works, the thing that sets it apart.
What we choose to tell
- Design with a ReasonThere is a reason behind the shape, function or detail. It was not designed for looks alone.
- Solve Real ProblemsIt solves a real problem in a simple, clever way that makes life easier.
- Award-Winning DesignRecognised by international design awards such as Red Dot or the iF Design Award.
- Story Worth TellingThe thinking or innovation is interesting enough to show why it was designed this way.
We’ve worked with
Organisations
Brands
Told by a product designer
A product designer with more than 10 years of design experience, working in experience design and product development, who started KIDMADEE to share design, innovation and systems thinking in a way anyone can understand.
Awards for the KIDMADEE channel
Winner, Thailand Influencer Awards (TIA) 2026Best Innovation Content, Influencer Campaign
Winner, InnovaTok Contest (NIA) 2026Rookie Category
Top 10, iCreator Camp Gen 3RAiNMaker × Chulalongkorn University
Design and innovation awards
Design Excellence Award (DEmark) 2023Industrial Products Category · GEN Charger Stand
Winner, International Innovation Awards (IIA) 2024Service & Solution Category · EleXA Application
FIRI Special Award, iENA 2025Service Category · EleXA Application
Work with KIDMADEE
Have something “well thought out” you’d like us to tell?
Send us your product or campaign details by email. We reply to every message.